Komentáre k Neaktívni klienti, hotová pohroma – zaktivizujte ich! http://www.vitalfox.com/blog/sk/2012/08/neaktivni-klienti-hotova-pohroma-zaktivizujte-ich/ Oficiálny blog služby VitalFox - veterinárny marketing a veterinárne notifikácie - od nás, pre Vás. Tue, 28 Aug 2012 19:22:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Od: Filip Kovalovský http://www.vitalfox.com/blog/sk/2012/08/neaktivni-klienti-hotova-pohroma-zaktivizujte-ich/#comment-293 Filip Kovalovský Tue, 28 Aug 2012 19:22:50 +0000 http://www.vitalfox.com/blog/sk/?p=628#comment-293 one more explanation - I didn't use the best terminology for "Lower level practices " so let me to explain it. Better would be to say "not so specialized practices". My fault. one more explanation – I didn’t use the best terminology for “Lower level practices ” so let me to explain it. Better would be to say “not so specialized practices”. My fault.

]]> Od: Filip Kovalovský http://www.vitalfox.com/blog/sk/2012/08/neaktivni-klienti-hotova-pohroma-zaktivizujte-ich/#comment-292 Filip Kovalovský Tue, 28 Aug 2012 19:10:22 +0000 http://www.vitalfox.com/blog/sk/?p=628#comment-292 Hello Henry, thanks for your very first foreign comment on my blog. :) I absolutely agree with this statement “expand the royal clientele and internal marketing through client education is a key to recapture the potential market”. Educated client is the best client for sure. It is an interesting subject for future article. Thank you! Nice to have your point of view here as well as data from USA. In smaller region such as here in central Europe (SK, CZ) migration of population is not so hot topic – but still is here too. In the U.S. it is something different (big market, not negligible migration). In my opinion client’s freedom of choice is the most important thing what we should offer especially when serious health troubles occured (when I can diagnose it it doesn’t mean I know effectively treat it). As general practitioner I should be smart enought to give them option to treat problem with specialist (if I can’t do anything more in my practice). In most cases it is “question of money” which option clients choose. Thanks for your great ideas! Hello Henry,
thanks for your very first foreign comment on my blog. :) I absolutely agree with this statement “expand the royal clientele and internal marketing through client education is a key to recapture the potential market”. Educated client is the best client for sure. It is an interesting subject for future article. Thank you!

Nice to have your point of view here as well as data from USA. In smaller region such as here in central Europe (SK, CZ) migration of population is not so hot topic – but still is here too. In the U.S. it is something different (big market, not negligible migration).

In my opinion client’s freedom of choice is the most important thing what we should offer especially when serious health troubles occured (when I can diagnose it it doesn’t mean I know effectively treat it). As general practitioner I should be smart enought to give them option to treat problem with specialist (if I can’t do anything more in my practice). In most cases it is “question of money” which option clients choose.

Thanks for your great ideas!

]]> Od: Henry Yoo DVM MSc MBA http://www.vitalfox.com/blog/sk/2012/08/neaktivni-klienti-hotova-pohroma-zaktivizujte-ich/#comment-284 Henry Yoo DVM MSc MBA Mon, 27 Aug 2012 14:07:24 +0000 http://www.vitalfox.com/blog/sk/?p=628#comment-284 You might be ( mostly) right although there are some instances that the view point will make your statement a little uncomfortable. Looking inside of clinic to expand the royal clientele and internal marketing through client education is a key to recapture the potential market. Also I do not too much about Europe although in Calif., USA as the mobile society, about 15-20 of population seems to move and transfer to other geographical locality. Here is my point regarding the professional level you stated. There are so many generalists knowledgeable enough to treat the patients although they want to stay highly professional to the point that the patient is given the best chance in case the clients wants to go for a specialty opinion. There is an ethical, legal and practical implication in this mode of action. When I read your words " Lower Level Practices Where Veterinarians are Not Able to Diagnose " from your email I felt a marked difference in my opinion. As a consultant for over 20 years time and time again, I am convinced that the difference between the general practitioners and specialists are not in their level of knowledge but in the level of interests and direction they take to care for the patients and clients. One is at no higher level than the others as you described in your email. Following is your statement. " For high specialized and referral practices this is not absolutely true because they are receiving referred clients from lower level practices where veterinarians are not able to diagnose and treat illness due to lack of knowledge or instrumentation. " Henry K. Yoo DVM MSc MBA Executive Consultant Infinity Medical Consulting & Co You might be ( mostly) right although there are some instances that the view point will make your statement a little uncomfortable. Looking inside of clinic to expand the royal clientele and internal marketing through client education is a key to recapture the potential market. Also I do not too much about Europe although in Calif., USA as the mobile society, about 15-20 of population seems to move and transfer to other geographical locality.

Here is my point regarding the professional level you stated. There are so many generalists knowledgeable enough to treat the patients although they want to stay highly professional to the point that the patient is given the best chance in case the clients wants to go for a specialty opinion. There is an ethical, legal and practical implication in this mode of action. When I read your words ” Lower Level Practices Where Veterinarians are Not Able to Diagnose ” from your email I felt a marked difference in my opinion. As a consultant for over 20 years time and time again, I am convinced that the difference between the general practitioners and specialists are not in their level of knowledge but in the level of interests and direction they take to care for the patients and clients. One is at no higher level than the others as you described in your email.

Following is your statement. ” For high specialized and referral practices this is not absolutely true because they are receiving referred clients from lower level practices where veterinarians are not able to diagnose and treat illness due to lack of knowledge or instrumentation. ”

Henry K. Yoo DVM MSc MBA
Executive Consultant
Infinity Medical Consulting & Co

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